HSMAI TO HONOR PANAMA CITY BEACH CONVENTION & VISITORS BUREAU WITH FOUR AWARDS IN ITS ANNUAL ADRIAN AWARDS COMPETITION
Winners will be Honored at Adrian Awards Gala Feb. 27, 2012 in New York City
New York, NY, December 5, 2011 – The Hospitality Sales & Marketing Association International (HSMAI) will recognize Panama City Beach Convention & Visitors Bureau with four Adrian Awards in the 55th annual Adrian Awards Competition, the largest and most prestigious travel marketing competition globally. On Feb. 27, 2012, HSMAI will pay tribute to the Panama City Beach CVB during their annual gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives at the New York Marriott Marquis.
Panama City Beach Convention & Visitors Bureau’s winning entries included:
· GOLD – Panama City Beach feature coverage on CBS “Evening News,” highlighting Spring Break 2011 and the launch of high season in the destination
· SILVER – REAL.FUN.GUARANTEE. Digital Banners that kept consumers informed about Panama City Beach’s pristine waters and beaches during Summer 2010
· BRONZE – Panama City Beach feature coverage in the Wall Street Journal, showcasing the destination and the Convention & Visitors Bureau’s innovative tactics for reaching potential travelers
· BRONZE – Digital marketing campaign targeted to 45 colleges employing Facebook media which resulted in an increase of nearly 30,000 fans
“This honor is a great achievement and I want to thank our team and stakeholders for their commitment and tireless efforts in making this happen,” states Dan Rowe, president and CEO of the Panama City Beach Convention & Visitors Bureau. “In spite of the challenges we faced last year, we are poised to break our existing record in the number of travelers and amount of revenue that tourism has brought to Panama City Beach by nearly 17 percent."
This year’s contest attracted nearly 1,000 entries from around the world, with entries judged by top executives from all sectors of the industry. “The bar is continuously set higher each year in regards to the quality of Adrian Awards submissions we receive,” said Fran Brasseux, HSMAI executive vice president. “This year’s winners have made their mark in travel advertising, public relations and digital marketing. We look forward to showcasing this exemplarily work with the industry and recognizing the remarkable winners at the Adrian Awards Gala.”
HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI's Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit the website at www.hsmai.org. Join our social networking communities on Twitter, LinkedIn and Facebook.
About Panama City Beach
Panama City Beach is situated on 27 miles of sugar-white sand beaches bordering clear, emerald-green waters where the Gulf of Mexico and St. Andrew Bay converge. With more than 300 days of sunshine annually and attractions such as St. Andrews State Park and Pier Park, the region has long been favored by travelers seeking an affordable beach vacation with year-round offerings for families, couples, groups and adventure-seekers. These include championship golf courses, spas, sporting events, award-winning dining and diverse recreational activities. Panama City Beach recently opened the Northwest Florida Beaches International Airport, offering non-stop flights on Delta Airlines and Southwest Airlines.
For more information, call 1-800-PCBEACH (850-233-6503) or visit the official Web site of the Panama City Beach Convention and Visitors Bureau, http://www.visitpanamacitybeach.com. You can now follow us on Twitter @PCBeach to receive up the minute news and details on special offers and deals.
Panama City Beach CVB
Gina Stouffer/Heidi Barfels
Lou Hammond & Associates