Fahlgren Advertising Expands Client Base into Florida’s Panhandle
Fahlgren’s established presence in Florida makes the collaboration with Panama City Beach ideal and will allow the agency to leverage its extensive experience in tourism promotion and statewide marketing. Drawing from its dedicated tourism and leisure practice area, Fahlgren will utilize its footprint across several states — including Georgia and Ohio — to analyze key trends and reach Panama City Beach’s target markets.
“What makes this partnership so exciting is that we have a new opportunity to showcase what sets us apart from other beach destination,” said Dan Rowe, president and CEO of Panama City Beach Convention and Visitors Bureau. “With the new addition of our airport, we’re now in the national spotlight. Using this as a springboard, we’re in a position to compete for tourists in new and emerging markets.”
Fahlgren’s experience in Florida dates back about 20 years when the agency opened a satellite branch in Fort Lauderdale. For more than a decade, Fahlgren supported VISIT FLORIDA, the state’s official source for travel planning and has received accolades from Florida’s Governor Charlie Crist for efforts promoting tourism in the Sunshine State.
“We’re thrilled to have the opportunity to continue and grow our tourism practice in a place where we already have so much history,” said Neil Mortine, chairman of Fahlgren, Inc. “Our familiarity in the region will prove to be nothing but invaluable as we begin our partnership to position Panama City Beach as a dominant player in the tourism market.”
About Fahlgren, Inc.
Columbus, Ohio-based Fahlgren, Inc. is one of the nation's top independent communications agencies employing 150 communications professionals in six states. Fahlgren, Inc. serves clients through two business units: Fahlgren Advertising and Fahlgren Mortine Public Relations. For more information, please visit www.fahlgren.com and www.fahlgrenmortine.com.
About Panama City Beach
Panama City Beach boasts 27 miles of sugar-white sand beaches bordering the clear waters of the Gulf of Mexico and St. Andrews Bay. The Northwest Florida community is home to St. Andrew’s State Park, a Top Two beach on the 2008 TripAdvisor list of America’s best beaches. Panama City Beach also enjoys recognition as a premier beach destination by Condé Nast Traveler, The Travel Channel, USA Today, Southern Living, Dr. Beach and the Clean Beaches Council. Family attractions, championship golf courses, sporting events, award-winning dining, predictably sunny weather and a vast number of recreational activities draw visitors to this seaside community. For more information, visit the official Web site of the Panama City Beach Convention and Visitors Bureau at www.visitpanamacitybeach.com.
